Liana Braun Derner
A website that sounds like her concert.

Problem
This is the e-mail we got - with exactly the problem we had to solve.
Liana Braun Derner
to: Weby Studio
I sing in palaces, but my website is a template
Hello,
I sing chanson, tango, jazz and musical - at the Kaiserstein Palace, in the Marble Hall of Lucerna or in the Chapel of St Anne. My website is built in Wix from a template and it shows: it looks like any other and has nothing in common with how those concerts feel. I would like a site that feels stately and courtly, the way my performances do. And I would finally like to get social media going.
- A Wix template site - indistinguishable from the rest.
- The look does not match how the concerts feel.
- Social media is not running at all yet.
Would you take this on with us? We are happy to pay to finally be seen.
Thanks a lot, Liana Braun Derner
Solution
We derived the visuals from the halls she sings in
We started from where her music actually sounds - halls with chandeliers, velvet and the silence before the first note. We built a visual language for Instagram on that, and then rebuilt the whole website in the same vision so the profile and the pages feel like one brand.
Visual concept
Where we started
- The blue of the hall and the silver of the programme
- A chandelier drawn in a thin line
- Capitals like an engraving on a poster
- Silver instead of gold
Website redesign
CoreThe core - out of the template
- Concerts as tickets
- Programmes as concert boards
- Song samples on a record
- Portraits in oval medallions
A profile in the same language
- Blue and silver alternating
- A rhythm like a concert programme
- A ticket for the dates
- Consistent with the site
Avoicecannotbeshowninapicture,buttheroomitsoundsincan.Hencethedeepblueofthehall,silverinsteadofgoldandalotofcalm-nothingshoutsandthephotographsandthenamelead.Asiteandaprofilethatmatchthenfeellikesomeonestandsbehindthem.
Services
Click an app to see what we built in it.
Website
A personal site redesigned in the language of concert halls.
- Concerts as tickets, programmes as boards.
- Song samples on a record with a playback indicator.
- Calm, plenty of space, centred typesetting.
Process
Where we started, step by step.
Process
Weby Studio · 4 phases
Now playing- #Phase





