Gene Streetwear
The traffic was there. The orders were not.
Problem
This is the e-mail we got - with exactly the problem we had to solve.
Gene Streetwear
to: Weby Studio
People come to the shop, but they do not buy
Hello,
we are Gene Streetwear from New York. People know the brand and the shop gets decent traffic, but the conversion rate does not match it at all - people browse the collection and leave. We have no idea where exactly we are losing them. On top of that we run on an off-the-shelf Shopify template and it shows: we look like hundreds of other stores and none of it carries the mood of the brand. We need to find the hole, and a shop that actually looks like us.
- The traffic is there, the conversion rate is not.
- We do not know at which stage of the purchase people leave.
- A Shopify template - we look like everyone else.
Would you take this on with us? We are happy to pay to finally be seen.
Thanks a lot, Gene Streetwear
Solution
Find the hole first, then build
We walked the whole customer journey - from the landing page through picking a size to checkout - and marked the points where people dropped off. Only then did we design a custom Shopify theme: coded for the brand, not assembled from ready-made blocks.
Conversion audit
Where exactly people leave
- A walk through the customer journey
- Drop-off points step by step
- Priorities ranked by impact
- Concrete fixes proposed
Custom theme
CoreThe core - Shopify built to measure
- A custom theme, not a tweaked template
- Design in the language of the brand
- Limited drop logic
- One clear path to the cart
Speed & mobile
Buying from a phone without friction
- Fast loading
- Thumb-friendly controls
- A shorter checkout
- Sizes and stock up front
Aredesignwithoutnumbersisguesswork.Onceyouknowatwhichstagethecustomerleaves,thedesignknowswhattofix-andacustomthememeansnobodycanmistakeyouforanotherstorerunningthesametemplate.
Services
Click an app to see what we built in it.
E-shop
A custom Shopify theme built on the findings of the audit.
- A light canvas and punchy type instead of a template.
- The drop, its countdown and stock right on the homepage.
- The path to the cart cut to the fewest possible steps.
Process
Where we started, step by step.
Process
Weby Studio · 4 phases
Now playing- #Phase
